Today the brand still works with many small, highly skilled independent businesses. In recent years, artisans, as well as bigger Italian factories, are in collaboration with the brand. They strive to make quality products that respect people and the planet focusing on four key areas craft and heritage, people power, materials & processing and reimagining waste.Īs part of preserving craft and heritage, Vivienne Westwood has been working with traditional British textiles and Savile Row tailoring traditions influenced the brand's work since the 1980s. Vivienne Westwood and, her just under 300 employees across the UK, use the brand's voice to raise awareness to the environmental impact of overconsumption that is well associated with the fashion industry in the last three decades. Since the beginning of 2000's the brand's aesthetic and story is also around putting historicism and relate to current events happening using a more asexual cut and patterns. In the beginning, it was punk style fashion, then softening into a more romantic style but all the time Vivienne used fashion to speak and share her social and environmental criticism. Vivienne has been designing and making fashion for 50 years now, since 1970. As a strong fashion designer, Vivienne Westwood is one of the last independent global luxury fashion houses, the same as Stella McCartney both campaigning for protecting life on mother earth, climate changeand human rights.
So by stating such a great statement dame, Vivienne inspires people all around the world to think more before inserting any new garment into their wardrobe. Ideally, this will lead to less extensive pressure on the fashion industry in terms of materials cultivation, production methods and endless buying. There is no doubt that adopting a consumption model in which people choose their garments better and take good care for them would extend their life span.
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